India has 22 official languages, which regularly presents a problem for companies that wish to scale throughout the whole nation. Video-sharing app Roposo, nonetheless, makes use of that to its benefit by providing content material in a number of completely different regional languages. Based mostly in Gurgaon, Roposo introduced immediately that it has raised a $10 million Sequence C from returning buyers Tiger World and Bertelsmann, carry its whole funding up to now to $31 million. Roposo will use new funding for hiring, product improvement, and consumer acquisition.
Tiger World first invested in Roposo’s Sequence A spherical and in addition returned for its Sequence B, in accordance with Crunchbase. After an Indian startup funding spree, Tiger World hit pause on new investments there for a few years earlier than reportedly closing a $3.75 billion fund this yr to give attention to India, the U.S., and China. Roposo’s funding information comes every week after facility administration firm Facilio, one other Indian startup, introduced that it additionally obtained funding from Tiger World.
Roposo initially launched as a fashion-based social community in 2013 earlier than pivoting to movies in August 2017. It now claims 7.5 million month-to-month energetic customers, 250,000 user-generated movies, and 160 million video views a day.
Co-founder and chief govt officer Mayank Bhangadia tells that Roposo’s pivot got here from “a gradual evolution of the platform from a style social community into rebooting as a whole social video community to enter the following massive stage of recreation play.” Customers nonetheless share movies about style, however now it’s certainly one of a number of matters, together with music, comedy, spirituality, tech, journey, and present occasions (Roposo organizes movies into about 25 interest-based channels).
Roposo presently claims a complete consumer base of 25 million. One apparent query is how the app plans to maintain their consideration as Fb, Twitter, and Instagram every aggressively promote their live-streaming video options.
One among Roposo’s key benefits is its give attention to a number of Indian languages (it provides content material in 10 up to now), which provides it an edge in smaller Indian cities and cities. Bhangadia says it additionally differentiates by making a TV-like viewing expertise and providing modifying instruments that make it straightforward for individuals to begin broadcasting (about 30% of Roposo’s customers have created content material). Video creators may become profitable based mostly on how a lot consumer engagement their content material generates.